Everlane is going after Adidas and Allbirds with a new brand to tap into the $20 billion sneaker market

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Everlane's new sneaker brand takes cues from the past, but with a keen eye toward sustainability.

to create sustainable sneakers, and its styling is very much in line with what customers want right now.On Thursday, the primarily online clothing retailer announced a new sneaker brand called Tread by Everlane.

The sneaker, for better or worse, is now an essential part of everyday footwear. And, it's not going away. The new brand also opens up the opportunity to capture a new consumer in additional to regular Everlane shoppers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adidas is creating the world's first 100% recyclable sneaker for the mass marketAdidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Beyoncé's collaboration with Adidas could help the company win over a key customer — and Nike should be terrifiedIn an effort to win over female shoppers, Adidas is looking to Beyoncé. Customers are smarter than gives them credit for which is why influence of celebrities on buying decisions has diminished. If there’s one that could pitch a product effectively, it’ll have to someone smart and authentic. That’s anyone but Beyoncé.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Adidas is creating the world's first 100% recyclable sneaker for the mass marketAdidas has unveiled the Futurecraft Loop, a 100% recyclable running shoe with materials that can be used again and again.
Source: BusinessInsider - 🏆 729. / 51 Read more »