Looking for new glasses? These companies are focused on disrupting the eyewear market

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. Davidlaz writes that the eyewear industry is ripe for disruption. It turns out that a number of start-ups, particularly in California, are seeking to do just that.

“I feel comfortable saying thank you to Warby Parker for making it easy, convenient and fun to buy glasses online,” Rosenberg said.

The acetate styles available lean toward the chunky-cool look that’s popular right now. There are a few metal frames offering a more subtle fashion statement.San Francisco's Topology offers custom-made frames. set out to do something “radically different” with eyewear — custom frames and lenses. For founder and Chief Executive Eric Varady, the mission was personal.

I’ve never owned a custom-made anything, so the idea of bespoke glasses seemed extravagant. But when I tried on a pair that had been been designed for my face, it was a revelation. Topology minimizes risk by offering a money-back guarantee if you’re dissatisfied. It’s also launching a try-before-you-buy plan in which customers pay only 10% of the cost upfront.

“Our intent was to make glasses simple and convenient by stripping back the product, taking out some of the personalization and making them more of a consumable than a bespoke fashion statement,” he said.Dresden offers modular eyewear components — fronts and arms — in different sizes and colors. Customers pick the ones they think will look best, connect the pieces using colored pins and, voila, prescription glasses for a starting cost of $35.

Jeffreys sees Dresden partnering with nonprofits to get his glasses throughout the developing world. He also hopes to expand the company’s retail footprint into drugstores, bookstores and elsewhere.Costa Mesa's EyeBrain Medical has improved prescription lenses with its neurolenses — but they require special machines for testing and are expensive.

They start at $650 for a single-vision pair and $850 for progressives — not including frames. Complete glasses, therefore, can run more than a thousand bucks.

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Davidlaz

Davidlaz amazes me that none if the companies have really been able to make it a fashion thing. A myopic since 6th grade I have 1 pr of progressives & 1 pr progressive sunglasses that last about 2 yrs. the net/mail order guys can’t really do anything other than distance or reading.

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