MANILA, Philippines —
As Yap pivoted to the skincare industry, he embraced multiple roles: regulatory officer, product developer, sales strategist, marketer and recruiter. His ability to juggle these responsibilities was instrumental in overcoming initial challenges and guiding Luxe Organix to success.Be prepared to wear different hats and take on various roles to ensure all facets of your business are well-managed and aligned towards your vision.
Yap's introduction of the first face mask to the Philippine market was groundbreaking, though it faced initial resistance. Many customers were unfamiliar with how to use face masks, leading to high return rates. "Customers at Watsons would ask how to use it," Yap recalls. Key Takeaway: Invest in creating and nurturing your own brand to build a sustainable and recognizable business that you fully control.For Yap, customer service is not just about selling products; it’s about cultivating lasting relationships with customers. Luxe Organix places a high priority on customer feedback and quickly addresses any issues with product quality. If a product arrives damaged, the company promptly replaces it, often including additional items for the customer to try.
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Source: MlaStandard - 🏆 20. / 55 Read more »