King Arthur Baking's CEO on keeping America's oldest flour company in the mix

  • 📰 wjxt4
  • ⏱ Reading Time:
  • 49 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 26%
  • Publisher: 63%

Business News

Lifestyle

America’s oldest flour company opened in 1790, when George Washington was president.

As America’s oldest flour company, King Arthur Baking Co. has seen a lot. It opened in 1790, when George Washington was president.for King Arthur's products jumped six-fold almost overnight. The company, based in Norwich, Vermont, scrambled to manage supply chains, ramp up production and to focus on in-demand items like bread flour.CEO Karen Colberg, who worked in marketing at Gap Inc. before joining King Arthur in 2005, says the company leaned into its strengths.

The Associated Press spoke with Colberg about King Arthur’s growth and its unusual structure as an employee-owned company. Her comments have been edited for length and clarity.A. We believe our product is a very good value, particularly for the heavy baker, because of the performance and the consistency. Baking is not only an escape -- people say they do it for stress relief -- but it’s also a less expensive way to bake a nice artisan loaf of bread.

A. We have, over the past 10 years, really focused on innovation. We introduced gluten-free versions of our bread flour, and that was incredibly innovative because often people who are gluten-free have to give up bread. It’s one of the things we hear about the most, when you think about what problems we need to solve for bakers. And then most recently we introduced our bread mix kits. They’re basics: pretzel bites, focaccia. They go from box to table in about an hour. And that’s transformative.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 246. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

King Arthur Baking's CEO on keeping America's oldest flour company in the mixAmerica’s oldest flour company opened in 1790, when George Washington was president.
Source: ksatnews - 🏆 442. / 53 Read more »