signifies an ongoing and exponential advancement in generative AI capabilities. In search of the video to train this AI text-to-video generation software, developers have approached studios for access to film and television content.
Instead, all kicked the training data can down the road. SAG-AFTRA and WGA stop short of prohibiting AI ingestion but reserve the right to argue that making programming available for use as training data violates the guild agreements and/or other laws. The DGA mandates twice-yearly meetings with studios to discuss the intended uses for generative AI and appropriate remuneration for any material directed by its members that may be used as training data.
Producers still lack the right to integrate a performer’s face, voice and other identifying characteristics into AI model output unrelated to the production for which the producer hired the performer, thus the producer has no such rights to sub-license to an AI company.Libraries with multiple owners may need unanimous owner approval. In the absence of a written agreement dictating control of licensing decisions, U.S.
The success of such an argument might be uncertain. Much more certain is the outrage from rights holders upon learning that their assets have been ingested into an AI model without their explicit consent and without compensation. Many of these laws are pending and may not pass in their current iterations. Nevertheless, they serve as an alert of forthcoming patterns. While they primarily target AI developers, companies providing training data or otherwise partnering with generative AI companies should be cautious about becoming entangled in any upcoming laws and regulations.
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