in 2015, with the intention of reducing inequality and addressing climate change among member states.
Coen Gilbert said there has been a disconnect between the public and private sectors on sustainability. Speaking of countries, he said,"increasingly they're saying, 'We aren't going to be able to meet the SDGs without the private sector doing its share.' Then the companies are saying, 'Well, what the hell do I know about the SDGs? How do I translate that into a business practice?' And that's kind of like the B Lab's sweet spot.
B Lab partnered with the UN to find ways to adapt the goals to the private sector, so that companies can adopt proven processes for increasing gender equality and reducing their carbon footprint. Coen Gilbert said B Lab will launch an SDG navigator for companies by early next year. The UN, Global Reporting Initiative, and the World Business Council for Sustainable Development have already written the, a guide addressing B Lab's goals, and B Lab is finding ways to incorporate its guidance into a tool that can determine customized solutions for companies, as opposed to offering general advice. To accomplish this, B Lab is also working with researchers from the Center for Ethics and Responsibility at the Leeds School of Business at the University of Colorado Boulder.
Of course, releasing the tool on its own is not going to mean anything if it can't deliver results. The purpose of the navigator is to get large corporations to recognize that becoming a stakeholder-based company will not only make it more appealing to customers and employees, but make it better run. That's why B Lab is working with companies to beta test it and eventually tout its results.
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