"There's a lot of expertise that goes into understanding curriculum for 5- and 6-year-olds when they start school," says Rolph, 49."But what about the early years?"research, seeking to understand exactly how baby toys' flashing lights and sounds affected her young son's neural pathways, and came up short on answers., a Boise-Idaho based company that makes developmentally-minded toys and playthings for children ages 0 through 5, and learning guides for parents.
Prior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005. She'd been friends with Morris — who had experience helping grow tech startups, including a marketing and operations executive role at Within its first year on the market, the product brought in more sales than any other play gym on Amazon, says a Lovevery spokesperson.
The steep price is a byproduct of quality, Morris adds — Lovevery's cost-cutting efforts range from shopping for lower-cost manufacturers to tweaking how the wood gets cut for each product.