Farmers' markets and business groups feuding with Loblaws after ad

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Farmers’ markets and business groups say they are “sad and disappointed” in NoFrills and its parent company Loblaw after the company sent a mass-advertising text message encouraging customers to “skip the line” at their local farmers’ market and visit their stores instead.

Groceries are checked out at a No Frills grocery store in Toronto, Thursday, May 30, 2024. THE CANADIAN PRESS/Chris Young

Both groups have issued social media statements accusing Loblaw of attacking small business owners, who are not able to remain open to customers year-round and often face many barriers when looking to sell goods at grocery stores.

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