Marketers and finance chiefs get along after all, IAPI study finds

  • 📰 IrishTimes
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 98%

For-You News

United States United States Latest News,United States United States Headlines

Marketing and finance executives have ‘good working relationship’, Amárach survey suggests, even if they don’t always completely understand one another

Marketing and finance executives have ‘good working relationship’, Amárach survey suggests, even if they don’t always completely understand one anotherInstitute of Advertising Practitioners in Ireland president Abi Moran and chief executive Charley Stoney: The understanding and respect between chief marketing officers and chief financial officers is 'incredibly positive', Ms Moran says.

“CMOs and CFOs have a good working relationship with one another, based on a reasonable understanding of each other’s priorities and objectives, and good alignment on overall business goals,” research firm Amárach found. “It is clear that neither CMOs nor CFOs have a complete understanding of what the other does, and this in turn creates conflict about key performance indicators, budget priorities and alignment with financial goals,” Amárach found.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 3. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Digital marketing firm Ebow sells majority stake to finance expansion plansIrish firm has retained a broker to identify potential acquisition and merger candidates, says founder
Source: IrishTimes - 🏆 3. / 98 Read more »