Google adding marker for South African companies in search results

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The move by Google is the result of remedial actions imposed by the Competition Commission.

, is part of Google’s efforts to comply with the Competition Commission’s remedial actions, outlined in the final report of its Online and Intermediation Platforms Market Inquiry.“We are introducing new local filter optionality for South African travel and shopping platforms on our search page and dedicated local curation for apps published on the Play store by South African developers,” a Google spokesman said on Monday in response to questions from TechCentral.

Google Search is a de facto monopoly, accounting for over 90% of all general search across desktop, tablet and mobile “The remedial actions should provide greater visibility and opportunity for smaller South African platforms to acquire customers through Google Search, enabling growth and greater platform competition with larger, sometimes global, rivals,” said the report.

 

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