In my years as a corporate leader, there seemed to be an emphasis on simply cascading business objectives. Not sharing the rationale or purpose behind them. Not describing the big picture. It was cut and dried. Hit this metric, meet this goal, mark it off the list.
So how can you be one of them? The solution is moving from merely cascading information to genuinely engaging your employees in the process. Here are five strategies you can use to make that happen:Practice transparent communication and consistently share the rationale behind corporate objectives. When you explain the “why,” you can prompt your team members to think about how to contribute in a more meaningful way.
To bring these strategies to life, the nonprofit gathered all the employees together for something they called “Mission Day.” At this thoughtfully planned event, the CEO began by painting a vivid picture of the future, explaining why the new strategic direction was necessary. Then, five staff members shared personal stories about how the strategic initiatives had impacted or would impact their work, giving the message.
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