t is less than a year since Elon Musk told advertisers who were shunning his social media site, X, that they could take their business elsewhere permanently. In fact, he encouraged them to do so. “Don’t advertise,”has become a poisonous sewer under Musk’s ownership – or even just those who merely regarded the site as the wrong place to promote soap and suchlike – could seek other venues. And X would thrive or fail without them.claiming it is the victim of an “illegal boycott” by advertisers.
“No small group of people should be able to monopolise what gets monetised,” argued X’s chief executive, Linda Yaccarino, as if companies should be compelled – by who? – to advertise on certain media outlets. Come on, you’re running a profit-seeking business, like most of the rest of the media world. If you can’t make the revenues stack up, that’s your problem.
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