Smoke and mirrors: How ‘AI Washing’ is fooling the tech industry

  • 📰 IntEngineering
  • ⏱ Reading Time:
  • 62 sec. here
  • 4 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 63%

AI News

Inventions And Machines

AI washing refers to a deceptive marketing tactic where companies exaggerate their AI use, making products seem more advanced to capitalize on AI hype.

Anywhere you turn and look, you hear about AI. It’s like that trending summer song you hear at the gym, the local shop, and work, and when you get home, your wife has it playing in the living room.

Another way marketers attempt to AI-wash their products and services is when they downplay the amount of human input involved – either by the service provider or the user. Essentially, what’s important is not whether something is called “AI,” or even whether it has a particular computational architecture but whether that computing power is doing something valuable you and I couldn’t do otherwise.

For a specific example, Amazon’s Just Walk Out technology promised to use cutting-edge technologies like facial-recognition cameras, sensors on the shelves, and, of course, “AI.” The promise of the “Just Walk Out” stores was that customers would not need to queue for a cashier, scan their items, or pause on the way out.

A key differentiator of a great AI platform is the ability to integrate solutions and AI modeling into your organization’s cloud. CPGs recognize the need to share data with sources outside their organization to gain AI-powered insights. A true AI platform gives the toolkit to customers; data doesn’t need to be removed from a brand’s technology framework or customer environment. Suppose a solution partner wants to have customer data and deploy that data in a sandbox or cloud.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 287. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ex-Google engineers who founded Character.AI re-join company with new AI partnershipOne of the founders previously criticized the tech giant for moving too cautiously to release AI products.
Source: CNBC - 🏆 12. / 72 Read more »

Ex-Google engineers who founded Character.AI rejoin company with new AI partnershipOne of the founders previously criticized the tech giant for moving too cautiously to release artificial intelligence products.
Source: nbcchicago - 🏆 545. / 51 Read more »