Conducting Business At A Digital Tempo

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When a business organizes its activities around shared, motivating ideals, the effect can be as galvanizing as a baton in the steady hand of a conductor leading a symphony orchestra.

— the premier global business networks for the procurement of goods and services, respectively — I recognize in the maestro’s legacy an ethos of conscience and purpose that lives on. It is a legacy we all can emulate. For technology makes it easier today than ever before to align values with actions, particularly in the commercial sphere.

The absence of passion — the ambiguity of purpose — can sully any worthwhile endeavor, whether in music, business or human relationships. Musicians infuse passion into their playing by summoning their deepest emotions. Similarly, businesses instill purpose into their operations by embracing the brand values held dear by their customers, investors, employees and other stakeholders.

How consistently does it uphold humane working conditions in the various parts of the world in which it operates?

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