Amazon aggregators Branded and Heyday are expected to merge as soon as this week, CNBC confirmed.The Amazon aggregator space has faltered since venture capital money dried up and companies struggled to profitably operate the brands they acquired.aggregators Branded and Heyday plan to merge, CNBC has learned, as a segment of the e-commerce industry that boomed during the Covid era continues to consolidate.
Apollo Global Management and BlackRock are in talks to provide new debt financing to help the combined entity make further acquisitions, according to
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