Marks & Spencer’s recent launch of a lettuce, guacamole, bacon and tomato sandwich – an “LGBT” sandwich – to celebrate Gay Pride met with widespread derision. Despite committing revenue raised from the sandwich’s sales to LGBT charities, some criticised M&S for exploiting the Pride brand for profits, while others said it amounted to pointless virtue signalling. Like the sandwich itself, the launch was messy.
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Problem is the woke culture of the advertising and marketing industries...take the Gillette adverts....