Trust is an essential part of any relationship—from personal relationships to ties between businesses and consumers. In fact, 95 percent of business executives said they felt that organizations have a responsibility to build trust, according to a 2024 PWC survey. But trust is on the decline across various industries, with concerns about data privacy, the use of AI and lack of marketing transparency emerging in the fast-paced global economy.
The ranking is based on an independent survey of more than 70,000 participants and 230,000 evaluations from customers, investors and employees who responded to prompts like"I trust this company's advertising and communications claims" and"I believe this company treats its employees fairly." It also incorporates"social listening," an analysis of company mentions across social platforms.
The list of World's Most Trustworthy Companies recognizes companies in 23 different industries from 20 different countries. Being aware that trust can be evaluated from different angles,The creation of the ranking followed a 3-step process: 2. Extensive survey: The basis of the analysis was an independent survey from a sample of more than 70,000 participants from the target countries. The participants rated companies they knew and that were headquartered in the respective country in terms of three touchpoints of trust: Investor Trust, Customer Trust and Employee Trust. A total of 230,000 evaluations of companies were submitted.
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