The Hidden Cost Of Playing Small: Why Your Business Deserves To Scale

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Cost Of Playing Small News

Business Deserves To Scale,Think Bigger For Your Business

Melissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.

As women entrepreneurs, many of us are conditioned to play it safe, keep our ambitions in check, and avoid making waves. We've been told to be cautious, grateful for what we have, and content with the status quo.

By limiting your growth, you’re not just holding back your potential. You’re also limiting your business's ability to thrive, your opportunity toWhen you keep your business smaller, you have decided limit your income potential. Maybe you’re hesitant to raise your prices, expand your offerings, or take your business to the next level because you don’t want to seem"too ambitious."

Many women entrepreneurs are wearing all the hats, doing the marketing, handling customer service, managing operations, because they’re afraid to hire help or invest in the resources they need to scale.By trying to do everything yourself and keeping your business small, you risk running yourself into the ground, unable to continue the journey you started. Scaling your business means delegating tasks and creating systems that allow you to focus on what you do best.

 

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Turning Your Side Hustle Into A Full-Time BusinessMelissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.
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