EXCLUSIVE: Envision Aims to Challenge Fashion’s Business Model, Starting With a Capsule From Former Blumarine Designer Nicola Brognano

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Nicola Brognano is launching a capsule with Envision, a new production-to-retail platform founded by buyer Laura Darmon to help designer do healthier business.

“This is a new and exciting project to me: a small capsule of easy garments made with care and developed at the right prices,” he said. “I had the time to design those pieces with fun, having in mind a sensual and playful woman who loves fashion as much as I do.”

She started the platform after hearing scores of designers open up about the ongoing financial challenges independent labels face and fellow buyers expressing frustrations at navigating a product-saturated market. Designers can produce lines to test new concepts or even readiness for their own labels, with buyer feedback and needs well identified. The platform can also support them in producing for their own e-shops, with guaranteed production prices, better delivery windows and better margins thanks to higher volumes.

 

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