With the top two tiers of English women's football under new leadership, the sport is at a crossroads.Women's Super League clubs generated £48m in revenue in the 2022-23 season - a rise of 50% on the previous season,
"It's a good thing for players and for the game, because it's showcasing exactly how much it's moving. The bad news is, obviously that's costing clubs more money. Men's clubs worldwide have now woken up to women's football and their women's teams are increasingly dominating the sport. Philippou uses Arsenal as an example. The women's team regularly plays home matches at Emirates Stadium and has access to the same marketing resources as it's men's team.
Maggie Murphy, former chief executive officer of Lewes FC, said: "If the men's side of the club chooses to go a different way, or they have an ownership crisis or get relegated, the women's team is still a dependent and will suffer as a result."London City Lionesses owner Kang has been revolutionary in the women's game, with her approach and investment receiving widespread praise.