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Latina Business Owner Celebrates Culture And Success At Vital Pilates

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Community,Culture,Latina Business Owner

Lizandra Gonzalez, owner of Vital Pilates in Lakewood, discusses her journey as a Latina entrepreneur and the importance of representation. Her studio incorporates subtle hints of Hispanic culture, reflecting her heritage and passion for her roots.

Owning a business is a huge commitment. Owning a business as a Latina —described as a step forward.Lizandra Gonzalez owns Vital Pilates in Lakewood. The business has been open for about a month.“I knew I wanted to open a pilates studio but also not just stop there. give people more wellness options than just coming in for a workout like offering different wellness products, different wellness snacks and beverages,” Gonzalez explained.

After getting a spray tan, she thought she could easily do the same for others, and that’s where the idea for her business grew.“Society needs to know that one, we’re here and two, we belong here. We can be part of any company, any type of business whether it’s the beauty industry, whether it’s in television. No matter what it is, we can be part of that community and we have something to share,” Royster stated. “I love Cleveland, and I love being part of the Latino community.

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