What makes an investment ‘responsible’?

RI is getting deeper and wider as 84 per cent of institutional investors incorporate ESG factors into their selection process.Responsible investing is exploding in popularity. And for portfolio managers and financial advisors who offer RI to their clients, or are looking to do so, it’s more important than ever to be able to explain what measures and parameters are used to determine what makes an investment “responsible.

The growing demand for RI both in Canada and around the world is being driven by millennials and members of Generation Z, who want their investments to reflect their personal values. Research conducted by Environics Research Group Ltd. on behalf of Mackenzie Investments late last year found that 31 per cent of millennial investors either usually or always consider environmental, social or governance factors when investing, which was more than double the percentage of baby boomers in that study.

“There are four key pillars. The first one, RI, is not even the highest component now,” Ms. Patrick explains. RI is getting deeper and wider, though. RBC Global Asset Management published a survey this past October, which found that 84 per cent of institutional investors incorporate ESG factors into their selection process – and this is now moving beyond strictly equities.

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