There was very limited progress in size inclusivity this season, Vogue Business’s exclusive research has found – a fact that will come as no surprise to those who watched the shows. The body positivity movement has lost steam in mainstream culture as the pendulum has swung back to the glamorisation of thinness, amid the rising use of Ozempic and the subsequent shrinking of celebrities and influencers. And, as predicted, this showed up on the spring/summer 2025 runways.
Ozempic and a return to size zero This season, there was such a lack of curve representation that brands with just one mid-size look are making the city-by-city top 10 rankings. And as the population as a whole gets thinner – particularly in the celebrity/fashion world – we’re seeing straight-size models sizing down to what many deem unhealthy proportions, reigniting the criticisms over heroin chic and size zero in the ’90s and noughties.