After Taylor Swift wore glitter freckles to the Kansas City Chiefs game against the New Orleans Saints on Monday night, NYC-based entrepreneur Aliett Buttelman has been experiencing the “Taylor Swift Effect.”about the shock of the singer wearing her product on TikTok, writing, “POV you’re a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles” in the caption over a video of her crying at the news. “I’m DYING.
“Since Taylor wore the Gold Stardust Speckles, the response has been nothing short of incredible,” Buttelman said. “In the last 15 hours alone, sales and website traffic have surged by 2,500%.”Though Swifties took note of the glitter patches even before the “Cruel Summer” singer wore them, seeing them as the perfect accessory for The Eras Tour.
She had reached out to her makeup artist’s agency and sent her the patches because she could imagine them being “all over the Eras Tour.”Now, Buttelman and the rest of the team at Fazit are “working overtime to keep up with demand and ensure that everyone can get their patches in time for the upcoming Eras shows.