Bubble tea company apologizes after Dragons' Den cultural appropriation spat

  • 📰 CBCNews
  • ⏱ Reading Time:
  • 27 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 99%

United States News News

United States United States Latest News,United States United States Headlines

Bobba's peach and watermelon flavoured bubble tea product is shown on a shelf at a Safeway store in Calgary on Oct. 15, 2024.

The entrepreneurs behind Bobba, a bottled version of bubble tea, drew criticism after an appearance on CBC's Dragons' Den, alleging that they had misappropriated the popular Taiwanese drink. , during which celebrity judge Simu Liu expressed concerns that the brand was culturally appropriating a Taiwanese beverage.

"There's an issue of taking something that's very distinctly Asian in its identity and quote unquote making it better, which I have an issue with," he said. Fiset said the company works closely with a supplier and recipe developer in Taiwan but also said, because of bubble tea's mainstream popularity, that it's "not an product anymore."

One marketing expert says that, in the age of swift social media backlash, the company might have to change its branding to recover.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 2. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Sault business event to feature Dragons' Den contestantTwo local business owners will also present their pitches for chance to win $15,000
Source: SooToday - 🏆 8. / 85 Read more »