Known for blending style, comfort, and affordability, the brand is poised to shake up the local kids’ fashion scene.
Over the past decade, the brand has flourished, boasting more than 1,200 stores across China and securing its position as one of the country’s top ten children’s clothing brands. HEYLADS offers four major style categories: natural and playful, modern urban, sporty chic, and trendy cool to ensure that there’s something for every child, no matter the occasion.
The brand also leverages digital technology to enhance its market presence. Partnerships with major Chinese platforms such as JD.com and Minghui Technology have allowed HEYLADS to undergo a digital transformation, making it a frontrunner in the integration of fashion and tech.HEYLADS isn’t just eyeing the Philippines. With its other branches opening in countries like Mexico and Malaysia, the brand is steadily expanding its global footprint.