China Drags Sales Down at Sandro Parent Company SMCP as it Realigns to New Territories

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SMCP (KER.PA) Q3 2024 earnings are in: The Sandro, Maje, Claudie Pierlot parent company saw sales dip down 1 percent as it retreats from China, while the Americas were a bright spot.

, Claudie Pierlot and Fursac, ticked down just under one percent on an organic basis in the third quarter due to weak sales in China.

“As anticipated, our growth in the third quarter progressively improved, but remains impacted by the deteriorated environment in China,” saidchief executive officer Isabelle Guichot. “We continued to implement our action plan , and notably made significant progress in pursuing the store network optimization plan, as well as in renegotiations with our lessors.

“Nevertheless, the group remains fully confident in the potential of the Chinese market and is implementing initiatives to capitalize on upcoming opportunities when demand picks up,” it said. It continued with targeted store closures in the region with its Claudie Pierlot brand, with 15 net closings in Europe during the third quarter, seven of those in its home country of France. That is in line with its turnaround plan announced earlier this year, to focus on wholesale and online operations for the Claudie Pierlot brand.

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