Microsoft Copilot AI use extends deep into corporate America, but companies aren't 100% sold

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Microsoft Copilot AI adoption within corporate America is growing rapidly, but many companies are still unsure about the costs, a new CNBC survey finds.

It has been about one year since Microsoft began offering its Microsoft 365 Copilot AI as an enterprise solution to companies, and adoption is growing rapidly.

But the numbers on full, permanent deployment aren't as clear a win for the tech giant, at least not yet. While 50% of survey respondents said their organizations have made the decision to deploy the tech to all employees, another 17% say they did not decide to fully adopt Copilot, and another a third of companies say they remain in the testing phase.in the case of Copilot), tech leaders say they aren't sure.

Jim Rowan, who is head of AI and principal at Deloitte Consulting, says companies across the economy have learned from their cloud adoption experiences that the total cost of ownership can get expensive quickly, and that experience is causing companies to be cautious about"overcommitting" to vendors.

Rowan said it is not a surprise to see Microsoft with a lead in the enterprise AI race as it can become harder for firms to make the investment case, at least in the early days, the farther away it moves from Microsoft 365 Copilot. That tool fits into an existing tech platform already rolled out across the enterprise and embedded in the way we work. But for many other AIs, Rowan said,"there is no really easy button to press like Microsoft 365.

According to the survey, most organizations do believe that some suite of gen AI tools already fits, or will fit, into their business plans.

 

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