Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as 'wellness' drinks in a desperate bid to capture the market.

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 20 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Brands have started marketed their alcohol as wellness drinks to try to appeal to wellness-obsessed millennials, who are spending less money on booze.

Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics' Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from"wellness beers" meant for athletes to paleo-friendly and keto-friendly natural wines.

Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics' Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from"wellness beers" meant for athletes to paleo-friendly and keto-friendly natural wines.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

lol

Absolutely because the cost of living for us is 10x more and the job market is clogged up by old heads that don’t want to retire because they won’t be able to afford their country club membership. If only we could afford to be alcoholics like our parents and grandparents.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Autonomous taxis will become a $2 trillion market, UBS saysThe global autonomous taxi market could be worth over $2 trillion on an annual basis by 2030, according to estimates from UBS analysts.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Strong labor market boosts U.S. consumer confidenceConsumer confidence jumped in May as households grew more upbeat about the labor... ericswalwell is going to have to bring down the consumer confidence. Strong labor market boosts US consumer spending, and confidence.🇺🇸💋🌎😍💰
Source: Reuters - 🏆 2. / 97 Read more »

How Ferdinand Porsche’s Great-Grandson Is Gearing Up to Disrupt The Sports Car MarketInspired by sports cars from the '60s and '70s, Piëch Automotive cofounders Anton Piëch and Rea Stark Rajcic aim to build classic performance automobiles that are anything but retro
Source: Forbes - 🏆 394. / 53 Read more »

Regulators, Investors Zero In on Corporate Debt MarketA decadelong rise in corporate borrowing is prompting new scrutiny from investors and regulators about how debt markets might hold up in an economic downturn. Normally when corporations borrow a great deal it’s for profitable projects that demand it. For many companies they’ve simply used it to do share buybacks. Those companies are the ones that are the greatest risk of default in a downturn. All the debt, none of the assets. what happens during the downturn in the QE era is the central bank suppresses the yields by printing money and bidding the bonds up. (yield ↓ = price ↑). capitalism solved, everybody wins. If everyone moves out of China, as they should, borrowing should continue. Then the bottom line, thanks to the tax cuts, will allow stock issuance and debt pay down. WSJ should be supporting this.
Source: WSJ - 🏆 98. / 63 Read more »

REITs Bet Big on the Mortgage MarketA once-sleepy corner of American housing finance is increasingly buying up mortgages, and it stands to grow further as the government’s role in the market shrinks.
Source: WSJ - 🏆 98. / 63 Read more »

Honeywell Brings Blockchain to Used Aircraft Parts MarketThe company is using blockchain to shake up the market for used aircraft components, making it easier to check the certification and origin of a part and speeding up transactions. All this blockchain stuff is hooey designed to sell application development. There are no inherent advantages to blockchain over traditional solutions. Given weaknesses like the 51% problem they all involve having to trust an entity. But a lot of people making money on it. I remember flying AA when the Flight Attendant announced we was flying in a brand new 777 looking out from my window seat there it was a brand new 777 with Song Aircraft engines & paint scheme attached to wing of 777 to say the least it was along flight once I pionted that out. Good example of the brilliance of blockchain technology, which should be contrasted with (not confused with) the silliness that is cryptocurrency. business technology finance law
Source: WSJ - 🏆 98. / 63 Read more »