Amazon Gets Into the Boner Pill Business, Hims Stock Goes Limp

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Don't worry, they will arrive in standard Amazon packages.

with new fixed pricing for treatment of certain conditions including erectile dysfunction and hair loss. Under the new scheme, Prime members can see the cost of a telehealth visit and their desired treatment upfront, so they can decide whether they want to go through with it before scheduling a telehealth appointment.

Amazon acquired primary care provider One Medical for $3.9 billion in 2022, and fills prescriptions through Amazon Pharmacy. Medications are packaged in standard Amazon packaging, so nobody will know you’re ordering boner pills. The company in 2022 paid almost $4 billion to acquire primary care provider One Medical, and shelled out $750 million in 2019 for PillPack, a company that pre-sorts and delivers medications for people who manage multiple medications at the same time. Besides a new, potentially lucrative stream of revenue, the upfront pricing for Prime members could help with subscriber retention if members become accustomed to using Amazon for their medications.

 

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