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Chinese company offers dating cash rewards amid falling marriage rates

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A Shenzhen-based camera company introduced a dating incentive programme, offering cash rewards to employees and matchmakers

camera company in China has launched a programme which pays its employees to find romantic partners, amid declining national marriage rates.

The company offers an additional 1,000 yuan to couples who maintain relationships for three months, with the same amount given to matchmakers. The programme comes as China faces declining marriage rates with the government data shows 4.74 million couples registered marriages in the first three quarters of 2024, down 16.6% from 5.69 million in the same period last year.Similar initiatives have emerged elsewhere like in Shanxi province where authorities now offer 1,500 yuan to first-time married couples where the bride is 35 or younger.

 

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