Canada Sues Google To Break Up Advertising Business

📆 11/29/2024 5:40 AM
📰 Newsweek

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Canada's Competition Bureau is suing Google and wants it to sell off two of its ad services.

Canada's Competition Bureau filed a lawsuit on Thursday against Google, alleging anti-competitive practices in the tech giant's online advertising business.The Bureau is demanding that Google divest two of its key advertising technology tools—DoubleClick for Publishers and AdX—and pay a penalty to comply with the country's Competition Act.The lawsuit, filed with the Competition Tribunal, follows a multi-year investigation into Google's dominance in the digital advertising market.

'Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process,' said Matthew Boswell, Canada's commissioner of Competition, in a statement.

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