Surrounded by hundreds of new books, customers inside East Bay Booksellers browsed, flipped through pages, and read their newly discovered books.The store owner, Brad Johnson, believed that kind of simple physical interaction helps to open up the human senses that online shopping simply cannot.'There's a defiant counter-cultural streak in people who are regulars at bookstores,' said Johnson.
Some shoppers said they want to be intentional with where they spend their money, especially on Small Business Saturday, focusing on neighborhood shops like Oakland's Open Mind Music, a vinyl records store.'Coming out of COVID, it's been really a challenge for a lot of small businesses.
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