New blockbuster titles will be on center stage as usual at the annual Electronic Entertainment Expo opening in Los Angeles on Tuesday, but the big question for the sector will be how consumers play.
According to the Entertainment Software Association, which runs E3, more than 164 million adults in the United States play video games, and three out of four US households have at least one video game player.Xbox maker Microsoft will hold a keenly anticipated press event on Sunday where it is likely to say more about its Project xCloud, a streaming video game service it recently began letting employees test outside the office.
At least some of those titles will be available on Google Stadia later this year, which has inked a deal with French-based video game giant Ubisoft. Microsoft’s Azure cloud computing platform will be used by the companies to support game and digital content streaming services, according to the two firms.
The Stadia tech platform aims to connect people for interactive play on PCs, tablets, smartphones and other devices.