Softcare vs. Hardcare: How a New Approach to Wellness Is Shaping the Industry

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Stay soft and enjoy a simpler approach to wellness, or go hard and dive into intense self-care. Here's the latest dual approach to wellbeing.

For over a decade, Well+Good hasn’t just reported on what's new and next in wellness—we've helped shape it. Stay tuned for our predictions for the biggest trends and most groundbreaking innovations that will dominate the wellness conversation—and our well-being—in 2022.Stop and go. Light and dark. Up and down. It’s easy to see how opposites shape our world—and wellness is no exception.

“My offer is for people to try and engage in activities simply for the purpose of being present, feeling joy, slowing down, and having a deeper understanding of how it feels to receive intentional care from themselves. Our nervous systems, bodies, and minds deserve time to breathe and reset in the absence of apps, smart watches, and other ways that outwardly or subconsciously drive us to center metrics and results.

“Health care is failing. We have a disease-care system, not a healthcare system. People want to know how to be empowered to take care of their own health,” he says. It’s one of the reasons behind his latest venture, , which offers access to 100-plus lab tests purportedly to allow people to have a more holistic vision of their overall well-being. The company is just one of a handful of concierge services with an aim at preventative care.

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