'Leadership is not being a boss; it means going with your subordinates and showing them how it's done. Be with them, and be a coach. You don't stop until they get it right.' - Gerard Cedric ReyesSINCE he was young, Gerard Cedric Reyes had already known that he and his brothers would inherit their father's priceless fortune: a chain of skin clinics called SkinStation.
Overall, the mission of SkinStation is to make aesthetic treatments more accessible to Filipinos in terms of price and location.'We ensure the prices are competitive, and they do not cost an arm and a leg in order that our customers can maintain it as a regular regimen. We open a lot of our clinics in order that it's easier to reach. Our customers can just easily go to any mall,' Reyes said.