News Formal

The Ad Industry Has High Hopes for Direct-to-Consumer Businesses

  • 📰 WSJ
  • ⏱ Reading Time:
  • 18 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 63%

United States News News

United States United States Latest News,United States United States Headlines

Advertising has turned its attention to what it hopes will be the next new engine of growth for the industry: direct-to-consumer marketers

.

Direct-to-consumer businesses, which offer everything from mattresses to toothbrushes to home workouts, start by cutting out middlemen such as physical retail distributors. And they relentlessly focus on measures such as the cost to acquire a new customer—while relying on advertising, usually on social media, as the main way to grow.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

WPP Chief Mark Read Is Tasked With Giant Turnaround Amid Ad-Industry UpheavalNine months in, CEO Mark Read talks about the threat of consulting firms, whether the tech giants should be broken up, and the impact of privacy regulation. You've gotta love how the is willing to discuss breaking up the tech industry, yet never seems to talk about breaking up the banks.
Source: WSJ - 🏆 98. / 63 Read more »