Food Quality and Safety
. The market has already seen some edible insect companies, but per Barclays, eating bugs will only become more common as the global population grows and as Gen Z — the “most health-aware and environmentally conscious” generation — seeks alternatives to traditional meat. It will likely be normalized to Americans the same way sushi and fake meat have been: by first appearing on the menus of higher-end, independent restaurants, and then trickling down to supermarket shelves.
Larger companies have duly taken notice: Insider notes that Tyson has included the demand for cricket protein in a list of food trends, while Nestle said it is conducting research and development into insect species. With a potential $8 billion on the table, it may not be long before munching on fried crickets becomes as quotidian as ordering a fake-meat burger.
More poison for the Herd