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Opinion: Jony Ive’s designs made Apple dominant. His departure shows the company is losing its lustre

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As hardware takes a backseat, and design becomes less important, can the company keep up?

Apple Inc CEO Tim Cook discusses the new phoneIt looks similar to the 6 and 6s. Apple say it is the"most singular, most evolved representation of this design".The iPhone has become a"cultural phenomenon". Over one billion handsets have been sold.There's a new refined design for the iPhone 7. A high gloss finish and a seamless surface between the glass and the aluminium back.

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Bullshit

Yeah, I am gonna run at the Nokia Store right now !!

The only appeal for apple is that people think there is an appeal for apple.

Or maybe he just wants to start his own design firm.

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