Big Machine Founder Scott Borchetta Promises Company Will Only 'Get Bigger' After Scooter Braun Acquires Taylor Swift Catalog

Big Machine Label Group founder, president and CEO Scott Borchetta penned a letter to the company’s artists, songwriters, producers, managers, staff and partners announcing itsThe full text of the Sunday letter, which can be read below, lists some of the company’s monumental successes, including 65 million in global album sales, dozens of awards, and its shepherding of such future superstars as Taylor Swift, Florida Georgia Line and Brantley Gilbert.

Swift additionally alleged she had “pleaded” for a chance to own her work for years but that Big Machine instead attempted to make her “earn” back her albums one at a time under the terms of a new deal with the label that she ultimately walked away from . Borchettaby refuting Swift’s allegations in a missive posted to Big Machine’s website Sunday night, stating he had texted Swift to inform her about the Ithaca deal prior to the announcement.

- Seen our artists win every award imaginable, highlighted by two all-genre Album of the Year Grammy® awards, and dozens more Grammy, CMA, AMA, ACM & CMT awards - Helped iconic artists reimagine their careers and find new levels of success and artistic achievement, including Reba McEntire, Tim McGraw, Steven Tyler, Sheryl Crow, Lady Antebellum

This will effect every single artist on the label , sugarland, ThomasRhett FLAGALine etc

LOL! If Borchetta really believed that, he'd have kept the label himself. It's nothing without Taylor Swift & he knows it. He's a rat deserting a sinking ship.

Does he really think Scooter cares about Big Machine? Scooter just wants Taylor's catalog. It's 80% of Big Machine's revenue. Everyone knows that. They will both regret this deal, because the fans aren't going to support this deal for sure.

Gross

That’s the face of a man who profits from the work of others. Don’t care one way or the other who did what here, but this clown is a parasite.

both of them can just rot in hell

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Taylor Swift ‘Sad and Grossed Out’ by Scooter Braun’s Acquisition of Her CatalogTaylor Swift has slammed Scooter Braun’s acquisition of Big Machine Records — which holds the rights to her entire catalog up to 2017’s “Reputation” — as “my worst case scenario.” The deal was anno… taylorswift13 AS SHE SHOULD ComfortablySmug taylorswift13 I have no idea what so many of the words in here mean ComfortablySmug taylorswift13 I don't know who is Scooter Braun but i like him now
Source: Variety - 🏆 108. / 63 Read more »