Brat cofounder Rob Fishman is using talent to get brands on board his YouTube-focused media company

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The 2-year-old, teen-focused media company has run campaigns for Universal Pictures and Mars Wrigley so far.

in funding from A. Capital, Lerer Hippeau Ventures, Anchorage Capital and Advancit Capital, among others, Brat spent its first year and a half building shows including"Chicken Girls,""Zoe Valentine" and"Total Eclipse," all set in a fictional town,"Attaway."

Brat created ads for Universal Pictures'"Happy Death Day 2U," a PG-13 horror movie; and Mars Wrigley Confectionery's Extra Refreshers gum. For Extra Refreshers, Brat created three 60-second advertisements with actors from Brat's shows. The campaign also included in-episode commercials, Instagram TV commercials, and a sponsorship of the premier of Brat vampire show"Red Ruby.

"Part of our strategy has been to cast extremely popular talent for this generation," Fishman said."It's a very symbiotic relationship. As much as we are gaining exposure to their audiences of all the different talent who work with us, they are getting the opportunity to play a character or headline a show."

 

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