in funding from A. Capital, Lerer Hippeau Ventures, Anchorage Capital and Advancit Capital, among others, Brat spent its first year and a half building shows including"Chicken Girls,""Zoe Valentine" and"Total Eclipse," all set in a fictional town,"Attaway."
Brat created ads for Universal Pictures'"Happy Death Day 2U," a PG-13 horror movie; and Mars Wrigley Confectionery's Extra Refreshers gum. For Extra Refreshers, Brat created three 60-second advertisements with actors from Brat's shows. The campaign also included in-episode commercials, Instagram TV commercials, and a sponsorship of the premier of Brat vampire show"Red Ruby.
"Part of our strategy has been to cast extremely popular talent for this generation," Fishman said."It's a very symbiotic relationship. As much as we are gaining exposure to their audiences of all the different talent who work with us, they are getting the opportunity to play a character or headline a show."
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