My company's next cannabis product launch will be in California, but the state still risks losing its new marijuana entrepreneurs

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My company's next cannabis launch will be in California. Future rollouts? Not so sure

Key PointsCannabis taxes are higher in California than other state, making legal retail sales harder.New Year's Day 2018 was the first day of the legalization of recreational marijuana sales in California. Cathedral City Collective Care in Riverside County got permission to begin selling pot at midnight on New Year's Eve starting at 12:01am, the first in the state to sell recreationally.

As a result of benefits like these, we've been able to create more than 230 jobs at Vertical Companies since we opened in Agoura Hills in 2014. As a group of seasoned entrepreneurs from the cannabis and hemp industries, as well as food manufacturing, health care and the military, to name a few, we saw the state's potential.

Bullish as we are on the state, we might have to do our product rollouts elsewhere in the future if California doesn't do more to keep its edge in the cannabis industry. The state needs to stop these black market operators from advertising at all. A good place to start would be following the recommendation of the state's Cannabis Advisory Committee. In a

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