Christina Stembel didn't launch her San Francisco-based company with money from an outside investor. Instead, theCEO bootstrapped the flower delivery service herself using $49,000 from her savings. And now, her direct-to-consumer business is shaking up the flower industry.
I heard Oprah say every decision she made not trusting her gut ended up being a bad one. So I decided if trusting a gut instinct is good enough for Oprah, it's good enough for me.Her instincts paid off. Farmgirl Flowers is on track to bring in $32 million in revenue in 2019, Stembel tells CNBC Make It. Here's how Stembel started her business from scratch and grew it into a multimillion-dollar operation.
She saw an opportunity. "All of the business books that I read said to solve a real problem that you have," Stembel says. "And I was like 'This is a real problem that I have!' It's only a couple of times a year, but I have this problem ... and so other people probably do, too."With this idea in mind, Stembel started saving.
She also wanted to be sure her company provided quality bouquets, rather than a quantity of so-so choices. On her husband's recommendation, Stembel opened a Spark Cash card from Capital One in 2013, which she has used ever since. Earlier this year, the company signed her as a spokesperson because of her use of cash-back rewards.
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