Entercom announced the acquisition of podcast producer Pineapple Street Media and an agreement to buy full control of Cadence13, a New York-based podcast studio and distribution company, after acquiring a 45% stake for $9.7 million two years ago.
in a pickup of 117 stations. The company claims to reach a monthly audience of 170 million U.S. consumers across radio, digital and live events.The deals will make Entercom the No. 3 U.S. podcast publisher, after NPR and iHeart: Podcast episodes published or distributed by Entercom, Cadence13 and Pineapple Street Media were downloaded more than 150 million times per month in the second quarter of 2019, according to the company.
With the deals, Entercom plans to move Cadence13 and Pineapple Street underneath its Radio.com division. As part of the acquisitions, Pineapple Street Media will be renamed Pineapple Street Studios. Cadence13’s programming partners include Conde Nast, Crooked Media, Entertainment Weekly, Girlboss Media, Goop, Meredith, Mythical Entertainment, Pushkin Industries, Ramble, Seven Bucks Productions, Smosh, Sports Illustrated, Tenderfoot TV, theSkimm, The Try Guys, TNT, UTA, and Vanity Fair. The company also works with a roster of individual podcasters including Sophia Amoruso, David Axelrod, Nick Bilton, Rachel Brathen, Kobe Bryant, Emma Chamberlain, and Deepak Chopra and Gwyneth Paltrow.
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