Bloggers or influencers can apply for these networks if they reach minimum threshold of some standard metrics, like pageviews or platform engagement, Brown said. Brands approach these agencies with requests, like how many influencers they are looking to hire for a certain campaign.For Social Fabric, you'll only need 1,000 total followers across all connected networks,.
PR agencies can function similarly to networks. Brown said in her experience, PR agencies work directly with brands, which now help her secure the majority of her sponsorship deals. These PR agencies will pitch her a campaign via email, rather than receiving a deal on a website portal through a network. Working with brands and PR agencies is usually more profitable for her than working with a network, she said, because she is able to set the price herself based on her rates.
Once an influencer is more established, they will often sign with a talent manager through management firms, like Select Management Group or Digital Brand Architects. Talent managers assist an influencer with their overall brand and business operations.
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