Beyond Meat uses climate change to market fake meat substitutes. Scientists are cautious

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While companies selling imitation meat boast of the environmental benefits, some climate researchers say that the carbon footprint of those products are significantly higher than real plant-based diets.

In fact, a recent landmark report from the Intergovernmental Panel on Climate Change, a group of UN scientists, said that shifting towards plant-based diets would be a critical way to mitigate and adapt to climate change, as simply cutting carbon emissions from automobiles and factories won't be enough to avert an impending crisis.

Mintel found that 16% of U.S. consumers avoid animal products for environmental reasons. That reasoning is much more common with the 18 to 34 year olds, with nearly a quarter of that demographic saying that rationale applied to them. There has been a historical dietary shift away from beef in the U.S. American consumers eat about a third less beef than they did in the 1970s, according to the World Resources Institute.

Impossible's website includes a 2019 lifecycle assessment report by the sustainability firm Quantis, which spells out the smaller environmental footprint of the Impossible Burger. It found that the Impossible Burger used 96% less land, 87% less water and 89% less greenhouse gas emissions. "If Beyond's products help people switch from normal beef to a replacement, it's not so bad. But it should not be the end goal," Springmann said. "The carbon footprint of these processed plant-based products falls in between chicken and beef."

The data about U.S. beef production came from a 2017 lifecycle assessment by the National Cattleman's Beef Association, a lobbying group for beef producers. Beyond and its vendors primarily contributed the data for the Beyond Burger.

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Have pity on innocent animals be vegan,🙏😔

Processed meat is so gross. How is no-meat meat not going to be gross

These plonkers need to get educated. Listen to podcasts by FoodLiesOrg

Fakefood can not be the solution to excessive and increasing meat consumption in western diet. Why not plant-based whoefood ? Meat substitutes 1) are too rich in omega-6 (see ingredients for cheap veg oils like canola and sunflower) and 2) benefit processors vs farmers, bad!

This crap will kill you quicker than meat

What would Trump do without his hamburgers? But then who really cares.

It’s all about money. Climate change will make people rich. It’s the new frontier. It will be bigger than tech. Mitigate climate change make billions. Government contracts alone will make riches. It needs to happen but there is opportunity. ClimateChange

Make people request the mayo and alter your buns because it quickly loses the health angle Chochski! Joe needs some whole wheat at camp casey as well turd biffers!Stop poisoning the troops with fast food and poor leadership/integration of the radio uber and the pro jock profess.

This headline is stupid, at best.

🌾 🌾🌾🌾 🐄

No companies are trying to capitalize on an opportunity to provide yet again another feel-good product to generate wealth off of a Climate Guilt laden population.

😂😂😂😂

It's a GD veggie burger.

I hope them plants are hand picked because I’m pretty sure them tractors are burning a lot of fossil fuels lmao

I wonder if al gore is linked to this?

Either that or salty they didn't get in on the IPO, I know I am! 😂

“Fake meat substitutes?” Pretty sure they are genuine meat substitutes.

What will happen to the price of other crops once every farmer starts planting 'beyond meat' crops?

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