Fifteen years ago, two Stanford graduate students, Adam Bowen and James Monsees, presented their product design thesis on "the national future of smoking." In a video of the presentation, Bowen and Monsees are heard describing their interest in design for social change and pondering aloud if it was "possible to make a safe cigarette.""The industry is ripe for innovation," said Monsees at the time.
Today, Juul dominates the e-cigarette market with its devices, despite challenges from other big companies. In the three years after it launched in 2015, the company captured 70 per cent of the e-cigarette market, according to a Wells Fargo analysis of Nielsen sales data. The process delivers fewer harmful chemicals to smokers' lungs than conventional cigarettes, according to the Centers for Disease Control and Prevention, though e-cigarettes often contain higher concentrations of nicotine, an addictive chemical. Some people also use vaping devices to inhale THC, the psychoactive chemical in marijuana.
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