How Thakoon Panichgul Has Adapted His Fashion Brand and Business Over the Past 15 Years

Author:Maria BobilaPublish date:Sep 18, 2019In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.

How the Brothers Behind Herschel Supply Expanded a Line of Bags Into a Global, Multi-Category Business You've really adapted to the industry for a long time, but you've also made choices that are best for yourself and your business. How do you maintain that mindset throughout your career? Through the traditional editorial lens, I saw how fashion was created. Basically, there were a select group of people who get to witness high fashion and then through that we make stories and we do styling and all of that trickles down to the mainstream media who then take that into another realm and then it makes it a wider interest for the mainstream audience.

In June, you also launched a content-meets-commerce project called Homme Girls. What prompted that idea?

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