News Formal

McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Omnicom launched We Are Unlimited in 2016 as a dedicated agency to service McDonald's. Three years later, the unit will fold into parent company DDB.

that are dedicated exclusively to clients, in response to demand from marketers including McDonald's, HP, Ford, and Johnson & Johnson. DDB later used the We Are Unlimited approach to create a similar unit for longtime client State Farm.

It is unclear whether other advertisers will follow McDonald's lead in moving away from their custom agency models.We Are Unlimited will retain its name but no longer operate as a standalone company with a separate profit and loss statement; it will instead become a division of DDB Chicago, the network's largest office.

Sources told Business Insider that no other changes to the We Are Unlimited team are planned at this time, though

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Google is finally absorbing a healthcare business 10 months after the move was first announcedDeepMind Health is now officially part of Google's dedicated healthcare unit, Google Health, which is headed up by big-name healthcare CEO David Feinberg.
Source: BusinessInsider - 🏆 729. / 51 Read more »