Beauty Tourism Is a Quietly Flourishing Global Industry

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From rhinoplasty and liposuction to Botox and veneers, the burgeoning beauty tourism industry is developing as quickly as breasts in the operating room.

Author:AnnaMarie HoulisUpdated:Oct 3, 2019Original:Oct 3, 2019 Tourists are traveling to all corners of the globe in pursuit of cosmetic surgeries and beauty treatments.

Traveling overseas for anything from a fat to a hair transplant can save some serious dollars, which makes beauty tourism a primarily price-driven phenomenon. Couple cheaper costs with the advent of visual social media platforms that not only promote coveted travel destinations, but that also blow up with beauty trends, and even more people are willing to go the extra mile — or, rather, a few thousand extra miles — for treatments. They swipe through copious posts of people flashing their veneers in Thailand and breast implants in Colombia, and they're tempted to travel, too.

That's largely why, today, the United States, Brazil, Japan, Italy and Mexico account for 41.4% of the world's cosmetic procedures, followed by Russia, India, Turkey Germany and France, according to the International Society of Aesthetic Plastic Surgery . There were more than 300,000 cosmetic surgeries in Greece in 2018, according to ISAP, and that number is expected to grow by 15% this year. These surgeries include noninvasive face and neck lifts, vampire facials, laser skin treatments, breast augmentations , power-assisted lipoplasty, gluteoplasty, hair transplants and more.

The biggest procedures? Liposuction, buttocks augmentations and tummy tucks. These are also popular surgeries in Brazil, which boasts more than 4,500 licensed cosmetic surgeons, with the highest number of practicing cosmetic physicians per capita in the world, according to Patients Beyond Borders.

Ultimately, beauty tourists are spoiled for choice, with anywhere from South Korea for laser skin treatments to Israel for Dead Sea-inspired spa services. Still, however, they need to do their homework and observe best practices. "Package deals and special offers can also encourage people to make rushed decisions about cosmetic procedures, which we know can lead to less consideration of risks and actually also raises the chances of being unhappy with the final result," Emma Brighton of BAPRAS adds.

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